Ask yourself this question: How many people are likely to want your attention today? Ten? Twenty? Fifty, maybe? That might be all the people you encounter face to face, but in truth it barely scratches the surface.
When you leave the house you will be swamped. Are you driving? Think about all the pedestrian crossings, other cars, road signs, traffic at junctions and roundabouts, indicators, brake lights, traffic lights? As soon as you get in your car the demands on your attention are changing second by second.
What about the shops? Bright signs wanting to grab your attention so they can tell you who they are, what they’ve got, why you need it and what it costs.
After all, “Your life will be emptier than a hermit’s address book without a PO490 Techno Bloaterburger! Get royally stuffed with a delicious cheesy topping for £49.99!”
And this is just the stuff you’re walking or driving past. Go on the internet for an hour and you’ll see another hundred or so ads. Sidebar ads. Popup ads. Little boxes wanting you to sign up so they can invade your inbox with some more. Read more